Social media is witnessing a dramatic shift in user engagement, and June 2025 statistics reveal a changing power dynamic. X (formerly Twitter) has long been the go-to platform for live conversations and breaking news. But Meta’s mobile-first app, Threads, is gaining momentum, particularly in the mobile arena, challenging X’s dominance.
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Threads’ Meteoric Rise
Threads reported 115.1 million daily active users on mobile in June 2025, marking a 128% increase year-over-year. In contrast, X saw a decline of over 15%, with 132 million daily active users. This rapid growth signals a fundamental change in how people interact and share online, with mobile engagement becoming increasingly crucial.
Meta’s strategy to prioritize mobile-first development is paying off. Threads caters directly to users who prefer smartphones as their primary social platform, particularly younger audiences. This shift not only expands Meta’s influence but also positions Threads as a serious competitor to X’s long-standing mobile supremacy.
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Bluesky: The Niche Challenger
Decentralized social network Bluesky also saw impressive growth, posting a 372% year-over-year increase. Despite this, its daily active user base remains modest at 4.1 million, while total registered users exceed 37 million. The gap between signups and active engagement highlights the challenge Bluesky faces in converting casual users into daily participants.
Bluesky’s appeal lies in its open, customizable platform, which differentiates it from mainstream options. However, its growth often correlates with periods of dissatisfaction on X. For Bluesky to thrive, it must offer a compelling reason for users to return daily rather than sporadically.
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The Web Advantage Still Favors X
While Threads dominates mobile, X maintains strong desktop and web engagement. In June, X averaged 145.8 million daily web visits, compared to Threads’ 6.9 million and Bluesky’s 5.3 million. This highlights X’s continuing relevance for users who prefer larger screens, ensuring it retains a strategic advantage online.
The U.S. market shows notable differences. Bluesky outperformed Threads in web visits, averaging 2.4 million daily compared to Threads’ 985,200, while X led with 33.1 million. On mobile, however, Threads narrowed the gap, reaching 15.3 million daily users against X’s 22.9 million.
Mobile: The New Battleground
The current trends underline that Threads poses a real threat to X, particularly in mobile engagement. With mobile users driving ad revenue for Meta, growing Threads’ user base is critical for monetization and long-term platform sustainability.
Meanwhile, X’s strength on the web cannot be ignored, but it faces pressure to adapt as user behavior shifts toward mobile-first social interactions. For Meta, success in mobile could eventually allow Threads to surpass X in daily active users—a major milestone in the social media race.
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The User Engagement Challenge
For Bluesky, the path forward is less clear. Its decentralized approach appeals to niche audiences, but it must convert signups into regular activity to sustain growth. Creating features that encourage daily engagement will be key to maintaining relevance in a competitive landscape dominated by X and Threads.
Meta reports 350 million monthly active users across Threads, while X boasts 600 million. Despite the apparent gap, the real battle is in daily engagement, particularly on mobile. Threads’ rapid adoption demonstrates that users are willing to embrace new platforms offering innovation and mobile-friendly experiences.
Frequently Asked Questions:
How many daily users does Threads have compared to X?
As of June 2025, Threads reported 115.1 million daily active mobile users, showing a 128% increase year-over-year, while X has 132 million daily active users, reflecting a 15% decline over the same period.
Why is Threads growing so fast?
Threads’ mobile-first design and focus on young, mobile-centric audiences have fueled its rapid growth. Its user-friendly interface and seamless integration with Meta’s ecosystem make it easier for users to engage daily.
Is Threads overtaking X in total users yet?
Not yet. X still has a larger overall user base, especially on the web and desktop, where it remains dominant. However, Threads is closing the gap on mobile daily active users, a key metric for engagement and ad revenue.
How does Bluesky compare to Threads and X?
Bluesky has seen tremendous growth, with a 372% year-over-year increase, but its daily active user base remains smaller at around 4.1 million. Unlike Threads, Bluesky’s growth relies on a niche, decentralized audience rather than mainstream mobile adoption.
Why is mobile engagement critical in this race?
Mobile devices drive the majority of social media interactions, especially among younger users. Platforms that dominate mobile daily active users have higher engagement rates, more ad revenue potential, and greater long-term growth.
What does this mean for Meta and X?
For Meta, Threads’ growth represents a strategic win in the mobile space, strengthening its position against X. X must adapt to mobile-first user behavior or risk losing dominance among highly engaged users.
Will Threads surpass X in daily users soon?
If current trends continue, Threads could overtake X in mobile daily active users, potentially reshaping the social media landscape. However, X’s strong web presence still provides it with an important advantage.
Conclusion
The social media landscape is rapidly evolving, and Threads’ explosive growth highlights a clear shift in user behavior toward mobile-first engagement. While X continues to dominate web traffic and maintain a broad user base, Threads is steadily closing the gap in daily mobile users—a critical metric for engagement and monetization. Bluesky offers an alternative with its decentralized approach, but its smaller, niche audience underscores the importance of consistent daily engagement for long-term growth. The coming months will be decisive, as platforms that prioritize mobile innovation, seamless user experience, and frequent interaction will likely define the next era of social media.
